SESSION ON

 

 

 “BEST PRACTICES IN MARKET CONDUCT REGULATION” –

LESSONS FROM INTERNATIONAL EXPERIENCE

 

, 5 JUNE 2004

                                   

Topic: Hong KKong MManaging rReform and

P providing A La level Pplaying Ffield

 

 

1.         OVERVIEW OF HONG KONG MARKETOverview of HK market

 

Market outlook

 

Hong Kong’s financial market has had a dramatic year with the outbreak of SARS that was compounded by the general economic slowdown since the technology bubble burst in 2000.  SARS caused regrettable loss of life and many aspects of social and economic activities in Hong Kong were disrupted.  However, as the SARS epidemic receded, confidence returned and Hong Kong’s markets made a significant rebound as the local economy began to recover in the latter part of 2003.  The economy received a further boost after the signing of the Closer Economic Partnership Arrangement (CEPA) between the Mainland of China and Hong Kong.

 

As a whole, Hong Kong’s securities industry is thriving and market participants generally have strong financial positions.

 

Market overview

 

The financial services industry is one of the key sectors of Hong Kong’s economy.  It contributes 13% of Hong Kong’s GDP (in value-added terms) and employs about 6% of its workforce.[1] 

 

As at the end of March 2004, there were 448 securities brokers (who are participants of the Stock Exchange of Hong Kong Limited) and 127 futures brokers (who are participants of the Hong Kong Futures Exchange Limited).    

Table 1 below shows the key statistics:

 


 

Table 1 - Key Statistics (Mainboard + GEM combined)

 

Demographics

end 2003

end Apr 2004

Number of listed companies

1,037

1,057

Number of trading exchange participants on SEHK*

452

449 (end Mar 04)

Market cap and ranking

end 2003

end Apr 2004

Market cap (US$ bn)

711.3

680.5

Worldwide

10

10

Asia

2

2

Primary & secondary market

during 2003

during Jan-Apr 2004

Number of new listings

73

25

Funds raised (US$ bn)

27.4

7.5

 - of which from IPO

7.6

3.4

Averageg daily turnover (US$ mn)

1,335.8

2,396.8

Source: Hong Kong Exchange and Clearing Limited (HKEx)

*Stock Exchange of Hong Kong Limited

 

Big and small players – Ddemographics of brokers

 

Hong Kong’s securities market has developed on what is essentially a two-sector structure.  One sector is composed of international brokers of world repute serving primarily an institutional network and accounting for roughly half the market share and trading mostly Hang Seng Index stocks.  The other sector is composed of a large number of small and medium sized local brokerages.  The majority of these serve the retail market, trading both Hang Seng and non-Hang Seng Index stocks.  While the international brokers have helped anchor Hong Kong’s position as an international financial centre, local brokers play the important role of serving smaller investors and providing liquidity to the market.  Table 2 gives a break--down of market share of different categories of brokers.

 

Table 2 - Distribution of trading by size group (Oct 02 - Sep 03)

Type of trade

Large-sized brokers

Medium-sized brokers

Small-sized brokers

Total

Principal trading

79.3%

0.7%

19.9%

100.0%

Overseas agency trading

45.7%

38.9%

15.4%

100.0%

-Retail

7.0%

24.6%

68.5%

100.0%

-Institutional

50.3%

40.6%

9.2%

100.0%

Local agency trading

21.1%

31.3%

47.7%

100.0%

-Retail

3.2%

24.9%

71.8%

100.0%

-Institutional

40.0%

37.9%

22.1%

100.0%

Overall

32.7%

33.1%

34.2%

100.0%

Source: HKEx Cash Market Transaction Survey 2002/03 (CMTS)

 

(1)   Based on CMTS 2002/03, small-sized brokers handled 72% of the local retail trades and 68% of overseas retail trades.  They only contributed 22% and 9.2% respectively to local and overseas institutional trades.

(2)   Large-sized brokers handled 40% of the local institutional trades, 50% of overseas institutional trades and 79% of the principal trades.

 

The big players practice international standards and wish to be seen to be respecting local sensitivities and not interfering in local politics.

 

The small players are quite vocal when defending their turf and often use the media to polarise public opinion and sway public sentiment in their favour.  However, the small players do not represent a majority of market participants (in turnover and employment), and their, intentions may not always align with the overall intent of the Hong Kong market.et. even if it is to the detriment of the market as a whole.  An example of this was the situation in Hong Kong before the demutualization of the Stock Exchange whereby there was no correlation between the number of members of the Exchange with trading licenses to their actual market share.

 

  [The number of SEHK participants registered under Securities Ordinance (before the implementation of the SFO) was 509 as of the end of Mar 2000 and Mar 2001.]

 

 

 

Hong Kong investors of varying sophistication

 

The SFC carried out a number of investor surveys which outlined the differences between retail investors and institutional investors.  As Table 3 below shows, retail investors are not as well informed compared to the significantly more sophisticated institutional investors. 

 

 

(1)      Investor Survey on Investment Research Activities

s

 

Table 3 - Summary Findings of Investor Survey on Investment Research Activities conducted by SFC

 

 

Retail Investors

Institutional Investors

(1)

% of survey respondents who occasionally or frequently use research reports

76%

93%

(2)

 

Major channels for obtaining research reports

 

 

-First

Print media

Directly from brokerage firms

 

-Second

Broadcast media

Brokerage firms' websites

(3)

 

 

% of survey respondents who opine that analysts and their firms:

 

 

-make sufficient disclosure

10%

14%

-make insufficient disclosure

47%

27%

Source: Investor Survey on Investment Research Activities

 

 

 

(2)     SFC Retail Investor Survey 2003

 

The results of the retail investor survey showed that that, in general, stock investors in Hong Kong took proper measures to protect their interests in dealing with their intermediaries.  Prior to dealing, 78% of brokerage clients had checked the licence status of the brokerage, the account executive, or both.  83% of stock investors understood fees and charges of stock trading services well.  On monitoring their investments, 91% checked both contract notes and account statements.  Stock investors were generally concerned about a listed company’s fundamentals before buying its shares and did make efforts to conduct their own basic analysis.  Interestingly, over 42% of stock investors surveyed referred to celebrity analysts' comments and analyses of newspapers and televisions.  56.5% of fund investors followed recommendations by sales people of fund houses or distribution agents.

 

The survey also showed that if money were no object, the main reason of non-investing seemed to be the lack of investment knowledge.  Hence, the SFC strongly believes that better investor education is key to investor protection.  We are convinced that better investor education on the risks associated with investing in securities and funds will help investors make informed decisions.  The SFC will also conduct similar surveys in the future to keep itself abreast of investors’ education needs.

 

 

 

 

No one-size-fits-all approach to regulation

 

Given the diversity and size of market participants and the unique characteristics of Hong Kong’s market, a one-size-fits all approach to regulation would not work.  Thus, a feasible alternative is to build consensus on implementing changes that seek to protect investors, benefit the industry and impact as few firms/persons as possible.

 

 

 

 

2.         CHALLENGES FOR THE REGULATORChallenges for the Regulator

 

Issues in the Hong Kong market becoming increasingly politicised

 

The Hong Kong Legislative Council (LegCo) elections are scheduled in September 2004.   As in any jurisdiction, different sectors of the economy have different intentions and objectives.  As such, there is a tendency for LegCo members to take up newsworthy financial issues from different sectors to champion in the hope of gaining publicity and more votes.  This adds another facet for the market regulator to consider when proposing reforms.

 

80-20 ratio on regulatory resource allocation

 

The SFC also faces the 80%-20% conundrum, whereby roughly 80% of our resources are spent regulating firms who only contribute 20% of market turnover.  Table 4 below illustrates that although Category C brokers contribute less than 20% of market turnover; they amount to about 86% of the total number of market participants.  These firms also take up around 80% of the SFC’s resources to monitor, supervise and regulate.

 

 Table 4 - Turnover by Categories of Exchange Participants

 

Turnover during

May 2003 - Apr 2004

(US$ mn)

% of total

Number of

SEHK Participants as of

end Mar 2004

% of total

Category A

217,834

47%

14

3%

Category B

157,738

34%

51

11%

Category C

83,775

18%

384

86%

Total

459,346

100%

449

100%

Remark: Categorization follows the definition of HKEx.  Category A participants refer to the top 14 ranked by turnover, Category B participants refer to 15-65 and the rest are Category C participants.

Sources: HKEx, SFC 

 

The majority of brokers operate prudently, responsibly and with integrity.  They have adequate risk management systems in place, and maintain sufficient capital.

 

However, the smaller firms do not have the resources and financial capability to maintain sufficient capital as a buffer or to implement sophisticated risk management and monitoring systems.

 

That said, these smaller firms play an important role in providing liquidity to the market and retail investors do benefit from the greater flexibility and convenience offered by these firms.  We do not believe it is in Hong Kong’s interest to see these small players disappear.  They provide plurality and choice to small investors.

 

Given this diversity, tTo get around this problem, the SFC is moving towards risk-based regulation, focusing its resources on tackling misconduct and financial imprudence, and granting appropriate modifications to firms that have proper internal controls and risk management to give them some flexibility under certain regulations that may otherwise be too restrictive for these firms and grants exemptions or waivers in appropriate cases to intermediaries that are unable to meet specific regulatory requirements, without compromising investor protection.

That said, these smaller firms do play an important role in providing liquidity to the market and retail investors do benefit from the greater flexibility and convenience offered by these firms.

 

Ensuring Ffair and progressive markets through consensuspartnership

 

Although widely recognised as an international financial centre and the 10th largest market in the world, HKHong Kong is still a small market in terms of number of investors and market participants.  Thus, it is essential for HKHong Kong to maintain its critical mass of investors and market participants in light of the fact that global markets are becoming ever more competitive.  We face competition from the other major financial markets globally and from within the region including the Mainland of China. 

 

As the market regulator, we believe our role is both to protect investors and market integrity, AND to facilitate market innovation and development.  We believe investor protection need not be the antithesis of market development and that our responsibilityies as regulator is to strike the right balance.  have realised that the best way to successfully maintain Hong Kong’s competitiveness and international standards is to build consensus.

 

Indeed, Hong Kong’s strength is that our markets work and move forward by consensus.  We do not believe in a ‘top-down’ approach dictated from above. We place emphasis on working in partnership with the market, the investors, issuers and intermediaries.

 

A good example of how consensus building works in Hong Kong via public consultation, opinion surveys and full disclosure of information to investors is the process by which Hong Kong’s newly revamped Securities and Futures Ordinance (SFO) was introduced.  The SFO consolidates and modernises the 10 ordinances previously regulating the securities and futures market in Hong Kong.  It became effective on 1 April 2003.

 

A number of public and soft consultations were carried out before the SFO was introduced.  The SFO began with a concept consultation to gauge the views and sentiments of the market regarding the new laws that would affect them, after which a White Bill was prepared and consulted upon.  The Blue Bill was then drafted and numerous working groups were set up to examine specific issues in the draft legislation.  A long process of fine-tuning and revision followed, not least an element of compromise with extensive scrutiny by the LegCo Bill’s Committee at every stage. We arranged for meetings with respondents to further explore ways and alternatives of doing things better in the least intrusive manner possible.  Next, we published the consultation summary conclusions after each consultation and this was posted on the SFC website. 

 

To highlight underscore the importance of public consultation in forming policy, the the SFO now requires the SFC to conduct a public consultation on all new rules or rule amendments.  In practice, we also consult the market on any new codes of practice and guidelines that we propose to introduce.

 

The SFO has now been in force for over a year and is accepted by the market without having created any major problems or needing revision.  This is a good illustration of how regulating by consensus has worked out well.

 

We strongly believe that regulators should not dictate to the market.  We would rather strive to ensure that all relevant parties, including the media, market participants, politicians, market commentators, key industry associations and investors have a basic understanding of what are the broad problems/issues affecting the market and move towards achieving consensus on how to resolve these problems.

 

In summary, to achieve our regulatory objectives, Hong Kong regulators have to:

 

·                    aAnticipate in advance possible obstacles arising from any proposed reform or policy change;.

·                    bBuild support for any proposed changes;.

·                    mManage the fallout (if any) from implementing those changes;.

·                    nNavigate around obstacles that arise;.

·                    sStill maintain international standards.

 

 
3.         COMMON TYPES OF MISCONDUCTCommon Types of Misconduct

 

i)          Conflicts of interest among financial analysts market intermediaries

ii)         Misselling of products by investment advisers

iii)   Market manipulation – integrity of intermediaries

 

 

4.         STEPS TAKEN TO ENSURE FAIR AND COMPETITIVE MARKETSteps taken to ensure fair and competitive markets

 

The key steps taken to ensure fair and competitive markets include:

 

i)          Regular updating of Codes of Conduct for licensed intermediaries

ii)          Investor education

iii)         Effective supervision of intermediaries

iv)  Waivers and modifications

vi)         Disciplinary action

 


i)         Regular updating of Codes of Conduct and rules

 

The SFC regularly updates its rules, codes and guidelines on the conduct of licensed intermediaries to ensure that they are in-line with current best market practices.  These rules lay the foundation and set the standards for the regulation of market intermediaries to enhance investor protection and foster market development.

 

ii)        Investor eEducation

 

Educating and empowering investors to protect themselves is a top priority at the SFC. The SFC has launched investor education programmes that include radio segments, documentary dramas on television and websites (including the SFC corporate website and the Electronic Investor Resources Centre). 

 

iii)       Effective monitoring and supervision of intermediaries

 

The SFC continuously monitors the financial positions of licensed intermediaries and supervises their conduct.  This includes inspecting intermediaries to identify breaches in conduct regulation.

 

The SFO has standardised the regulatory capital framework for all licensed intermediaries in the form of a liquid capital requirement to strengthen prudential regulation over advisers and asset managers.  Advisers and asset managers are now required to regularly submit their financial returns to the SFC.  To obtain further information about their business operations and risk management measures, all licensed corporations and associated entities are required to submit annually a Business and Risk Management Questionnaire with their audited accounts.

 

The SFC also continues to take pro-active action to manage down risky intermediaries with weak internal controls and risk management, including ring-fencing their business activities, in order to protect investors’ assets and minimise systemic risk.

 

iv) Waivers and modifications

We recognise that no set of rules can apply equally to all parties.  To ensure that our rules are not too rigid and inflexible, the SFC has granted over 32 modifications and waivers of regulatory requirements to intermediaries over the last financial year in unique and appropriate cases without compromising investor protection.

 

vi)       Disciplinary action

 

One of the primary statutory objectives of the SFC is to minimise crime, misconduct and the risk of systemic failure in the securities and futures industry.  This means that the SFC has to send out a strong message to the market that misconduct will not be tolerated.  The primary burden of enforcing the laws falls on the SFC’s Enforcement division.

 

To ensure that our markets are ethical and transparent, our enforcement activities are targeted at fighting corporate misgovernaance, market misconduct and intermediaries who are dishonest and put clients at risk.  Our focus on corporate governance resulted in a large number of listed company inspections.  More market manipulators and dishonest intermediaries were successfully prosecuted.  We also disciplined intermediaries for poor internal control in their businesses and from failing to protect their clients’ assets.

 

Under the previous regime, our sanctioning powers limited us to reprimands or an outright revocation of an intermediary’s license.  Experience has shown that merely reprimanding an intermediary is sometimes an inadequate deterrent.  However, revoking an intermediary’sies licencse may be too harsh a sanction depending on the situation.  The SFO gives us wider sanctioning powers, such as the ability to fine and partially suspend or revoke licences, which we will use to punish intermediaries more proportionately.  We are also imposing tougher sanctions.  For example, we have imposed the first life ban of a licensed person and heavier fines.  In future, in cases of internal control supervision failings facilitating serious misconduct harming clients, the SFC will consider imposing heavier sanctions.  In the most severe cases, we will consider suspending a brokerage’s licence for a long period or even revoking it.

 

 

 

 

 

5.         CLEARLY DEFINED PROCESS FOR APPEAL AND CLEAR ACCOUNTABILITYlearly defined processes for appeal and clear accountability

 

Internal ccontrols

 

(a)        SFC Non Executive Directors

 

The SFC’s Non Executive Directors (NEDs) oversee the work of the SFC on a regular basis.  They act as the first line of independent supervision of the Commission’s executive functions and provide an important balance of independent objectivity.

 

(b)       Process Review Panel (PRP)

 

The SFC’s internal procedures for regulating the markets, including procedures for ensuring consistency and fairness, are reviewed on an ongoing basis by the Process Review Panel (PRP).  The PRP is an independent, non-statutory panel established by Hong Kong’s Chief Executive in November 2000. 

 

The PRP is tasked to review and advise the SFC on the adequacy of the SFC’s internal procedures and operational guidelines governing the action taken and decisions made by SFC staff in the performance of their regulatory functions. The PRP can review any completed or discontinued file, the results of any prosecutions and subsequent appeals and any complaints made against us or our staff.  The PRP will check that our internal decision-making processes have been consistently followed and impartially applied in those cases.

(c)        Complaints Control Committee (CCC)

 

All complaints received by the SFC have to be tabled before the CCC.  The CCC will then assess whether a complaint justifies further action and if so, which division/department should follow up the complaint or to which external organisation the complaint should be referred to.

 

 

External cControls

 

There are a number of external checks and balances against abuse of the SFC’s

powers.   These include:

 

(a)        Securities and Futures Appeals Tribunal

 

Intermediaries who are disciplined or are refused a license have the right of appeal to the independent Securities and Futures Appeals Tribunal.  This Tribunal has the power to review most decisions.

 

(b)       Judicial review

 

Aggrieved parties can seek judicial review of a SFC decision.

 

 

 

 

 

(c)        Ombudsman and the Independent Commission Against Corruption (ICAC)

 

The SFC is subject to the scrutiny of the Ombudsman and the ICAC. At the Commission’s request, the ICAC has carried out a full review of the SFC’s activities.

 

(d)       ISO status

 

The SFC’s Information Technology (IT) Division has achieved ISO 9000 status. As such, the IT Division is the first division within the SFC to be subject to regular quality audits by the ISO governing body.

 

(e)        External Auditors

 

The SFC’s accounts are audited by independent external auditors and may also be reviewed by the Government Auditor.  The Director of Audit has access to the SFC’s financial records.

 

(f)        Reporting to the Legislative Council

 

The annual audited accounts and annual financial estimates of the SFC are reviewed and approved by the Financial Secretary and tabled before the Legislative Council (LegCo).  SFC officers regularly appear before the LegCo Panel on Financial Affairs to answer questions on proposed rules and new policies.

 
 
6.         SUMMARYSummary

 

The SFC has limited resources.  As such, we adopt a risk-based approach to regulation anddoes not intend to create a draconian compliance regime or to make the lives of intermediaries especially difficult, however the SFC will focus itsour resources on promoting:

(i)                 efficient, fair and transparent markets; and

(ii)               public confidence and investor awareness.

We believe that our current regulatory approach strikes a fair balance between investor protection and market development.

 

 

 

 

 

Alexa Lam

Executive Director

Securities and Futures Commission

Hong Kong

 

June 2004



[1] Figures are sourced from the Hong Kong Yearbook 2002.